Is it true that internal customers are usually more familiar with sellers than external customers?

The statement is true because internal customers often have a direct working relationship with sellers, typically within the same organization. This close proximity allows for better communication, familiarity with processes, and an understanding of each other's roles and challenges. Internal customers, such as colleagues or departments within a company, regularly collaborate with sellers, which enhances their knowledge of the products or services being provided.

In contrast, external customers may have limited interactions with sellers, depending on the nature of their transactions. Their relationship is often more transactional and less personal, as they may not have the same insights into the inner workings of the organization as internal customers do. Therefore, the familiarity that internal customers have with sellers can lead to increased satisfaction and better collaboration, making the statement valid.